• ​To offer academic programs of high distinction capable of producing excellent leaning outcomes effective in developing and innovating high level products and services.
  • To contribute to achieving quality and distinction and creating a culture of creativity in the art and science of management.
  • To offer to students quality skills and knowledge products through utilization of up-to-date learning training methods.
  • To offer and develop administrative abilities and professional leadership in learners, enabling them to play a leading role in the public and private sectors.
  • To apply quality assurance standards recognized locally and internationally.
  • To graduate administrators and business leaders who can satisfy the need of local, regional and international job market  standards.
  • To develop in learners the skills of creative thinking though synthesis and analysis and to reinforce the value of team work and the ability of reaching collective decision.