About the Program
Through the efforts of the Saudi Electronic University and the College of Administrative and Financial Sciences to be an effective part in achieving the Kingdom's vision 2030, the Master of Business program in the specialization of Digital Marketing has been designed to prepare Saudi graduates competencies and skills to allow them to effectively participate in the digital transformation of business at the local and global levels, and as a response to the rapid growth of digital commerce and social communication and its effects on the business environment.
Moreover, this program is the first of its kind in the region to obtain professional accreditation by the Digital Marketing Institute (Ireland), which is considered one of the most prominent professional accreditation bodies specialized in digital marketing.
This program uniquely blends business, leadership and digital marketing skills theories and practices to prepare students for dealing with a fast and changing global economy
Program Objectives
The MBA program (Digital Marketing) aims to enable students to:
Develop comprehensive strategic marketing plans for digital and non-digital business environments
Apply various decision-making tools to enhance and develop the consumer journey
Effective utilization of websites, search engines and social media platforms to increase brand value and creative marketing
Apply digital marketing analytics to evaluate the effectiveness of marketing campaigns
Admission Requirements
- Graduate assessment tests such as GMAT or GRE are not required, but they can be attached as support for acceptance when preference is given to applicants.
- Students who hold a bachelor’s degree in a field other than business administration are required to pass the Pre_MBA semester before the final admission to the program.
Branches:
Riyadh (Male – Female)
MBA in Digital Marketing – Program Structure
Pre MBA Courses - Digital Marketing |
Coding | Course Name | Credit Hours | Prerequisite |
ACCT490 |
Principles of Accounting |
N/A |
N/A |
MGT490 |
Principles of Management |
N/A |
N/A |
ECON490 |
Microeconomics |
N/A |
N/A |
STAT490 |
Statistics |
N/A |
N/A |
Coding | Course Name | Credit Hours | Prerequisite |
---|---|---|---|
First Academic Year - First Semester | |||
ECN500 | Global Economics | 3 | |
RES 500 | Academic Writing and Research Skills | 3 | |
FIN500 | FIN500 | 3 | |
Total | 9 | ||
First Academic Year - Second Semester | |||
MGT560 | Leadership Development | 3 | ECN500+RES500 |
MKT500 | Digital Marketing Management | 3 | ECN500+RES500 |
MGT510 | Strategy Planning | 3 | ECN500+RES500 |
Total | 9 | ||
Second Academic Year - Third Semester | |||
MKT560 | Online Marketing and Social Media Channels | 3 | MKT500 |
MKT540 | Consumer behavior and the Customer Journey | 3 | MKT500 |
MKT600 | Brand Mangement in a Digital world | 3 | MKT500 |
Total | 9 | ||
Second Academic Year - Fourth Semester | |||
MKT610 | IMC Meets Digital Campaign Planning | 3 | MKT540 |
MKT640 | Digital Marketing Analytics | 3 | MKT540 |
MKT 675 | Research Project | 3 | Completion of 27 hours |
Total | 9 |
To view the study plan files
Study Plan Click Here